Creating true global impact with a leading CRM for nonprofits

In 2018, iHeart and a well-known biotechnology company launched the inaugural season of Spit, designed to reimagine listener’s relationship with genetic testing through an editorial-first approach that gave storytellers and scientists a platform to discuss DNA and how it changes our lives and the world around us.


Over 155 million people consumed a podcast at least once a week in 2020, and this audience continues to grow. Podcast marketing has quickly become a leading strategy for creating inspirational content.

Brand Objective

Create a platform that raises awareness around philanthropy and 'good business' and inspires action through conversations with leaders across different disciplines and sectors, highlighting this leading CRM for nonprofit's key customers along the way and inspiring action for today's biggest challenges.

The Ruby Answer

To spotlight the exponential impact we can have on the world by working together, we built the original podcast, Force Multiplier, that features sits down with leaders across the public, private, and nonprofit world who are forging partnerships to tackle some of the toughest challenges facing us today. We highlighted over 12 Thought Leaders and C-suite executives from across the public, private and nonprofit sectors like Feeding America, Goodwill, Cal State University, Patagonia Provisions, Unicef of Switzerland, and more. They joined the conversation and shared how they are forging partnerships to tackle some of the toughest challenges facing us today. Whether we talk about health inequity, nutrition insecurity, or the opportunity gap in education, we highlight ways to solve the world's greatest struggles through unprecedented collaboration. 

We did all of this by tapping into a powerful storyteller with an already established fanbase in the CSR space for the host of the series Baratunde Thurston is an Emmy-nominated host who has the seriousness of a journalist with the humor of a media personality. Baratunde was listed #2 on the Rocket Social Impact's Purpose Podcast Round-Up report, solidifying him as the perfect host for Force Multiplier.

Host Baratunde Thurston


Winner 2021

Winner 2022

Winner 2021

Want to see how your brand can reach a specific audience through custom audio content? Get in touch with the Ruby team today.

The results