A Leading Financial Platform Partnered with Grown-Up Stuff to Empower Small Business Owners During Tax Season
THE ASK
Help the brand align with trusted, advice-driven content to reach Small Business Owners (SBOs) during tax season. Meet listeners in a space they already turn to for clarity and confidence—delivering actionable financial guidance while highlighting digital tools and services that can help them navigate tax season with ease.
THE IDEA
Ruby created a branded episode of Grown-Up Stuff, a popular adulting podcast, featuring a certified tax expert who shared timely tips and advice for SBOs. The episode positioned the brand as a trusted, expert-backed resource during a high -stress season. We ran host-read spots within the custom episode — where the brand held 100% SOV—as well as across the full Grown-Up Stuff catalog. To broaden impact, we extended reach through co-branded “Best of Moment” audio promos and host-read ads across iHeart’s expansive podcast network, targeting small business decision-makers and driving them directly to expert-led financial support—right when they needed it most.
The RESULTS
+63%
Higher downloads compared to show average, reflecting a clear resonance between the brand and audience.
74%
Average consumption rate – 29% above industry benchmark (57%).
22Min
Average time spent listening – surpassing industry benchmarks for consumption, driving deep brand engagement.
Let’s Build Something Together
Have a project in mind or want to learn more about how Ruby can help your brand find its voice?
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