ARN today announced it will debut iHeartMedia’s branded content studio Ruby in Australia, dedicated to crafting meaningful, impactful, and culturally relevant storytelling with partners through branded podcasts.
Designed for audio entertainment lovers, the 6-episode limited series launches October 9 with special guest Jennie Garth diving into one of her favorite Audible Original titles, ‘Pride & Prejudice’
Pharma planning season is the moment to think bigger and we see brands going bigger into audio for reach extension, storytelling, creative flexibility and as a cultural amplifier. Check out 5 audio trends shaping the audio pharma marketing for the year to come.
The connection between sports betting and podcasting may not be as tight as they once were with companies like Barstool Sports and Blue Wire scaling back their ties with gaming companies. But podcasts are still seen as an opportunity, as evidenced by a new show created by DraftKings, which has teamed up with the sports talent agency Klutch Sports Group and Ruby – iHeartMedia’s branded content studio. They are launching a new weekly basketball-focused series that will run the remaining 16-weeks of the NBA season.
Ruby, the branded content division launched in May at iHeartMedia, could not have come at a better time. Not only are ad budgets under more scrutiny this year, but Will Pearson, President of iHeartPodcasts, said the podcast business has evolved from a medium driven by direct response advertisers into one in which traditional brand marketers are spending more on audio.
It’s a rare look at how podcast advertising can drive lower-funnel results
iHeartMedia has formed a branded podcast studio to double down on the production, sales and marketing of custom podcasts created for brands.
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