Encouraging Self-advocacy Within the Patient Community with argenx
THE ASK
Build a platform that raises awareness of Myasthenia Gravis, a chronic autoimmune disorder, and move the needle in patient education, self-advocacy, and HCP awareness.
THE IDEA
Taking a patient -first approach, Untold Stories: Life with Myasthenia Gravis was launched in partnership with argenx — a compassionate podcast that delves into real conversations with individuals navigating the challenges of MG. From diagnosis to the ongoing journey towards wellness, each person’s unique experience is highlighted. Our host, Martine Hackett, an associate professor and chair of the Department of Population Health at Hofstra University, helps listeners understand the challenges that those living with MG continue to overcome by exploring the lessons learned during their treatment journey.
The RESULTS
66%
Episode completion rate, eclipsing the industry benchmark by 10%
4.5
Star rating out of 5 — 5% over the average 4-star rating typically seen for branded podcasts
103%
Campaign delivery with media running across iHeartMedia’s channels
Let’s Build Something Together
Have a project in mind or want to learn more about how Ruby can help your brand find its voice?
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