A Pharmaceutical Brand Channels Creativity to Educate the Rare Disease Community
THE ASK
Integrate a new, creative, exciting way to educate and reach the community struggling with Hidradenitis Suppurativa (HS), a chronic, inflammatory skin condition. The pharma brand sought to guide A18-39 patients and dermatologists while bringing awareness to HS and the importance of a proper diagnosis.
THE IDEA
Using empathy as a cornerstone, we created a podcast in the vein of a true crime documentary that speaks to nearly half of all Americans who suffer from some chronic illness and struggle for an accurate diagnosis. Hosted by podcast veteran Lauren Bright Pacheco, Symptomatic: A Medical Mystery Podcast quickly rose the charts peaking at #31 on the overall U.S. Apple Podcast Charts, taking our client’s message along with its meteoric rise. Each episode unravels the medical mystery of a patient’s baffling symptoms and explores how their lives were turned upside down in search of answers.
The RESULTS
#1
Peak spot on the Apple Podcast U.S. Documentary Chart
+26%
Increase in likelihood to speak to HCP about disease and treatment
+31%
Increase in target disease awareness among key audience
Let’s Build Something Together
Have a project in mind or want to learn more about how Ruby can help your brand find its voice?
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