The Greatest Minds Team Up with the Greatest Storyteller
THE ASK
In 2020, iHeart teamed up with a leading technology company to create a new sponsored audio series, Smart Talks, which consisted of several themed episodes within hit iHeart podcasts, including Brain Stuff and Stuff to Blow Your Mind. Given our standing partnership, our client sought to elevate the platform of Smart Talks and continue to spotlight how their incredible innovations are solving complex problems facing the world of tech and beyond –– from AI to Quantum computing.
THE IDEA
In 2021, we set out to grow the Smart Talks audience and brand by highlighting new ways they and their clients collaborate within its own dedicated podcast feed. We launched the official Smart Talks podcast with one of the greatest minds we know –– acclaimed critical thinker, author, and Pushkin Industries founder, Malcolm Gladwell.
The RESULTS
82%
S2 average consumption rate
#23
Podtrac’s Top 25 list of 2021
129%
Media delivery achieved
Let’s Build Something Together
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