
iHeartMedia has formed a branded podcast studio to double down on the production, sales and marketing of custom podcasts created for brands.

Pharma planning season is the moment to think bigger and we see brands going bigger into audio for reach extension, storytelling, creative flexibility and as a cultural amplifier. Check out 5 audio trends shaping the audio pharma marketing for the year to come.

Ruby, the branded content division launched in May at iHeartMedia, could not have come at a better time. Not only are ad budgets under more scrutiny this year, but Will Pearson, President of iHeartPodcasts, said the podcast business has evolved from a medium driven by direct response advertisers into one in which traditional brand marketers are spending more on audio.









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